The amount of Vietnamese fruit exported to the European market is estimated to increase sharply compared to the same period last year.
Passion fruit, dragon fruit, coconut, pineapple and soursop from Vietnam are popular fruits in the European market. In terms of product form, sliced fruits and concentrated juices are of interest to European customers.
Going around the Vietnamese booths at the Anuga International Fair, this year’s impression is of fruit. Vietnamese fruits stand out, alongside traditional products from many years ago, such as cashew nuts, pepper, vermicelli noodles and rice paper. We don’t see as much coffee as usual, instead there are vegetables and dozens of tropical fruits from Vietnam.
Ms. Tran Ai Lam, Tien Giang Vegetigi Fruit and Vegetable Company, said: “Currently in Europe there is a movement to become vegetarian, eating foods originating from plants rather than animals. Therefore, the Our current products that are popular in the European market include young jackfruit used to make imitation meat products, followed by fruits that are sustainable, such as jackfruit, Vera”.
Vietnamese fruits to Europe have passed the stage of only being dried, easy to transport, easy to preserve, and have a long shelf life. Now, all kinds, in the higher segments. Whole or cut frozen fruits or juices can be packed in large capacity coolers or concentrated, with the consistency of honey, suitable for Europeans who eat a lot of sweets but try to avoid sugar.
And the most difficult segment is whole fresh fruit, which is difficult to transport long distances. Vietnamese businesses are exploring European customers’ reactions to some whole fresh fruits with naturally thick skins.
European consumption habits, towards fruits that are less industrially processed and have natural sweetness, eating more fruits in different forms in different dishes, are creating favorable conditions for flower production. Tropical fruits, including fruits from Vietnam.
Source: vtv.vn